Making the most of your website and your marketing efforts is a never-ending process of optimization and fine-tuning. The more you learn about how your business performs and how your current and potential customers react to the changes you make,…
For newcomers to the advertising world, the selection of services, platforms, and mediums on offer can be overwhelming. Which is why we put together informative posts like this one to help business leaders make the most of their time and…
Rome wasn’t built in a day. Neither was Nike, Apple, Facebook, or any other brand with which you’re familiar. And while patience is a virtue, it’s also a tough pill to swallow at times. But, just like medicine, a little…
What’s the first image you conjure up when you think of a commercial with seniors in it? Perhaps you might picture a frail, old lady lying prone on the floor while crying, “I’ve fallen and I can’t get up!” Or…
One of the first questions people ask before taking on any new endeavor is, “How long will this take?” The desire to know what to expect is strong in humankind, but doubly so for business leaders who want to ensure…
Search engine optimization (SEO) is everything that goes into earning your site a top-tier ranking on search engines for keywords related to the services or products your organization provides. The entire point of SEO is to pull more visitors into…
Businesses live and die off their ability to grow a customer base and increase trust in their brand. Making the most of your marketing budget while improving your company’s public standing is no simple task, but these tips will help…
Let’s get the obvious out of the way: content marketing costs as much as you’re willing to pay for it. Realistically, you could begin leveraging content marketing for your organization today at the cost of nothing other than your time.…
Back in the ‘90s, the internet was in its nascency but tech leaders like Bill Gates could already see the potential of this new technology. In January of ‘96, Gates published an essay on the Microsoft site titled “Content is…
Unless you’ve literally been living under a rock for the past couple of decades or just woke up from a coma, you have probably noticed that the world has changed a lot in recent years. The advent of the internet…
By now, we all know how important a company’s website is. A well-built corporate site can perform a whole slew of invaluable functions such as improving discoverability, showing that your company is an authority in relevant topics, and providing a…
Perhaps one of the greatest traits a successful business leader can have is the ability to understand people’s strengths and weaknesses. After all, the best leaders are the ones who pick the right people for the right jobs. However, it…
Ghostwriters can help you bring your ideas to life in vivid detail, but it can take some time to establish initial expectations and start getting great work out of them. Here are three steps for making the most out of…
While the turning of the new year may not magically cure all of 2020’s ails, it certainly is a welcome mental break from the lurching carnival ride that was last year. If nothing else, the new year is a chance…
We made it, y’all: 2020 is officially in the rearview mirror. Last year was certainly one for the record books in terms of total levels of bonkersness, but the new year is a chance to reflect, reset, and resolve to…
The final destination of any marketing campaign is the sale. Obviously. The trouble is, and this may come as a shock to you, but people really don’t like ads. Today’s customers are also more savvy than ever thanks to nearly…
Many organizations still think of their brand as nothing more than a collection of graphic design assets. You’ve got a logo, company colors, and maybe even your own typeface. Branding job done, right? You might be able to tell by…
The ultimate success of business endeavors can be measured in many ways, but ultimately the most important metric is return on investment. Your business can’t run without making money, and maximizing the returns on your investments is always a priority.…
Content marketing has seen a massive rise in the last decade as more and more businesses turn to this type of marketing to promote their brand, products, and services. But, with so many different marketing channels out there, many business…
When is the Best Time to Run Digital Ads? In time ages past, businesses that wanted to advertise had very few options and virtually no control over how their messages would be delivered. You’d take out an ad in a…
How Effective are Google Ad Campaigns? Pretty much everyone knows Google is the world’s number one search engine. Over the past decade, Google has maintained a market share of at least 86%—placing them head, shoulders, and knees above their search…
The novel coronavirus disease (COVID-19) has changed the daily lives of nearly every human on the planet. Some of these shifts are likely to bring about permanent changes while others are more temporary. Understanding how consumers are reacting to COVID-19…
We have been facing down an unprecedented global catastrophe in the form of the novel coronavirus disease 2019 (COVID-19) for what seems like an eternity at this point. It’s virtually impossible to turn on a TV, flip through a newspaper,…
It’s time to start posting, but now you are faced with the big question of what to post and how often. Simply building a page and expecting your ideal client to show up isn’t realistic. It is time to pull…
If you didn’t just crawl out from under a rock where you had been living for the past 30 years or so, you’ve probably Googled something before. Search engines play a pivotal role in how we obtain information on…
Originally created as an online gathering place for Harvard students, Facebook became such a massive touchstone in pop culture that it was made the subject of a $50 million Hollywood movie released less than six years after the site went…
Marketing Fundamentals: What you need to know to get started (5 minute read) There’s no doubt about it – we’re living in a customer-focused world, and the businesses that acknowledge this fact and craft their strategy around it are thriving. …
Billy Graham is famous for being one of the most influential role models of all time. His messages and books have literally reached millions and have influenced thousands of world leaders. He was born on November 7th, 1918, in Charlotte,…
Solid role models are important in business, leadership and life in general. Everyone could benefit from having solid role models, real men and women who lead by example. The book Model Man lays out some straightforward principles as a blueprint…
The simple way to jumpstart your marketing A key mistake that many businesses make is to get too complicated right off the bat with digital marketing. There are so many tools out there today, and so many companies seem to…