The final destination of any marketing campaign is the sale. Obviously. The trouble is, and this may come as a shock to you, but people really don’t like ads. Today’s customers are also more savvy than ever thanks to nearly ubiquitous access to technology and the information it provides around the world. As a result,…
Many organizations still think of their brand as nothing more than a collection of graphic design assets. You’ve got a logo, company colors, and maybe even your own typeface. Branding job done, right? You might be able to tell by the mildly sarcastic tone that brands can be a lot more than a style guide.…
The ultimate success of business endeavors can be measured in many ways, but ultimately the most important metric is return on investment. Your business can’t run without making money, and maximizing the returns on your investments is always a priority. This is especially true when it comes to marketing where the goal is to leverage…
Content marketing has seen a massive rise in the last decade as more and more businesses turn to this type of marketing to promote their brand, products, and services. But, with so many different marketing channels out there, many business owners question whether the time and resources required for content marketing are really worth it.…
When is the Best Time to Run Digital Ads? In time ages past, businesses that wanted to advertise had very few options and virtually no control over how their messages would be delivered. You’d take out an ad in a newspaper or magazine in the area where you operate, crossing your fingers and waiting eagerly…
How Effective are Google Ad Campaigns? Pretty much everyone knows Google is the world’s number one search engine. Over the past decade, Google has maintained a market share of at least 86%—placing them head, shoulders, and knees above their search engine competition. Google has also proudly sat upon the throne as the world’s most visited…
The novel coronavirus disease (COVID-19) has changed the daily lives of nearly every human on the planet. Some of these shifts are likely to bring about permanent changes while others are more temporary. Understanding how consumers are reacting to COVID-19 and what trends are here to stay will help you plan for your organization’s future…
We have been facing down an unprecedented global catastrophe in the form of the novel coronavirus disease 2019 (COVID-19) for what seems like an eternity at this point. It’s virtually impossible to turn on a TV, flip through a newspaper, or browse the internet without coming across references to the current pandemic much like this…
It’s time to start posting, but now you are faced with the big question of what to post and how often. Simply building a page and expecting your ideal client to show up isn’t realistic. It is time to pull out your Buyer Persona and start crafting the story he wants to hear. Would you…
If you didn’t just crawl out from under a rock where you had been living for the past 30 years or so, you’ve probably Googled something before. Search engines play a pivotal role in how we obtain information on just about everything. This is especially true when it comes to searching for a product…
