Digital Marketing Trends of 2020

The final destination of any marketing campaign is the sale. Obviously. The trouble is, and this may come as a shock to you, but people really don’t like ads. Today’s customers are also more savvy than ever thanks to nearly ubiquitous access to technology and the information it provides around the world. As a result,…

What is A/B Testing?

The ultimate success of business endeavors can be measured in many ways, but ultimately the most important metric is return on investment. Your business can’t run without making money, and maximizing the returns on your investments is always a priority. This is especially true when it comes to marketing where the goal is to leverage…

man browsing on laptop

Why Content Marketing Matters

Content marketing has seen a massive rise in the last decade as more and more businesses turn to this type of marketing to promote their brand, products, and services. But, with so many different marketing channels out there, many business owners question whether the time and resources required for content marketing are really worth it.…

Google Ads Marketing Agency

How Effective are Google Ad Campaigns?

How Effective are Google Ad Campaigns? Pretty much everyone knows Google is the world’s number one search engine. Over the past decade, Google has maintained a market share of at least 86%—placing them head, shoulders, and knees above their search engine competition. Google has also proudly sat upon the throne as the world’s most visited…

COVID-19’s Impact on Consumer Behaviors

The novel coronavirus disease (COVID-19) has changed the daily lives of nearly every human on the planet. Some of these shifts are likely to bring about permanent changes while others are more temporary. Understanding how consumers are reacting to COVID-19 and what trends are here to stay will help you plan for your organization’s future…

Marketing Ethics During COVID-19

We have been facing down an unprecedented global catastrophe in the form of the novel coronavirus disease 2019 (COVID-19) for what seems like an eternity at this point. It’s virtually impossible to turn on a TV, flip through a newspaper, or browse the internet without coming across references to the current pandemic much like this…