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Is Content Marketing Expensive?

Let’s get the obvious out of the way: content marketing costs as much as you’re willing to pay for it. Realistically, you could begin leveraging content marketing for your organization today at the cost of nothing other than your time. Or you could hire your cousin’s friend’s brother who says he’s a copywriter for next…

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What Does “Content is King” Mean?

Back in the ‘90s, the internet was in its nascency but tech leaders like Bill Gates could already see the potential of this new technology. In January of ‘96, Gates published an essay on the Microsoft site titled “Content is King”. In it, he talked about the near and distant future of the internet as…