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Daily Archives: May 3, 2021

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Why Advertisers Should Pay More Attention to Seniors

ArticlesBy Barbara OlivoMay 3, 2021

What’s the first image you conjure up when you think of a commercial with seniors in it? Perhaps you might picture a frail, old lady lying prone on the floor while crying, “I’ve fallen and I can’t get up!” Or maybe you imagined a whole flock of seniors squawking at each other as one cups…

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