typewritten note

Is Content Marketing Expensive?

Let’s get the obvious out of the way: content marketing costs as much as you’re willing to pay for it. Realistically, you could begin leveraging content marketing for your organization today at the cost of nothing other than your time. Or you could hire your cousin’s friend’s brother who says he’s a copywriter for next…

gold king chess piece and other silver chess pieces

What Does “Content is King” Mean?

Back in the ‘90s, the internet was in its nascency but tech leaders like Bill Gates could already see the potential of this new technology. In January of ‘96, Gates published an essay on the Microsoft site titled “Content is King”. In it, he talked about the near and distant future of the internet as…

Laptop showing the homepage of a website

Does the Homepage Still Matter?

By now, we all know how important a company’s website is. A well-built corporate site can perform a whole slew of invaluable functions such as improving discoverability, showing that your company is an authority in relevant topics, and providing a single location where customers new and old can find the information and tools they need…

man facing a wall with different icons

When Should You Outsource?

Perhaps one of the greatest traits a successful business leader can have is the ability to understand people’s strengths and weaknesses. After all, the best leaders are the ones who pick the right people for the right jobs. However, it can be difficult to point that same kind of critical thinking inwards. Many business owners,…

Tablet showing online marketing

2021 Digital Marketing Forecast

While the turning of the new year may not magically cure all of 2020’s ails, it certainly is a welcome mental break from the lurching carnival ride that was last year. If nothing else, the new year is a chance for us to regroup within ourselves and prepare for the salvo 2021 is readying for…

Digital Marketing Trends of 2020

The final destination of any marketing campaign is the sale. Obviously. The trouble is, and this may come as a shock to you, but people really don’t like ads. Today’s customers are also more savvy than ever thanks to nearly ubiquitous access to technology and the information it provides around the world. As a result,…