How Effective are Google Ad Campaigns? Pretty much everyone knows Google is the world’s number one search engine. Over the past decade, Google has maintained a market share of at least 86%—placing them head, shoulders, and knees above their search engine competition. Google has also proudly sat upon the throne as the world’s most visited…
The novel coronavirus disease (COVID-19) has changed the daily lives of nearly every human on the planet. Some of these shifts are likely to bring about permanent changes while others are more temporary. Understanding how consumers are reacting to COVID-19 and what trends are here to stay will help you plan for your organization’s future…
We have been facing down an unprecedented global catastrophe in the form of the novel coronavirus disease 2019 (COVID-19) for what seems like an eternity at this point. It’s virtually impossible to turn on a TV, flip through a newspaper, or browse the internet without coming across references to the current pandemic much like this…
It’s time to start posting, but now you are faced with the big question of what to post and how often. Simply building a page and expecting your ideal client to show up isn’t realistic. It is time to pull out your Buyer Persona and start crafting the story he wants to hear. Would you…
If you didn’t just crawl out from under a rock where you had been living for the past 30 years or so, you’ve probably Googled something before. Search engines play a pivotal role in how we obtain information on just about everything. This is especially true when it comes to searching for a product…
Originally created as an online gathering place for Harvard students, Facebook became such a massive touchstone in pop culture that it was made the subject of a $50 million Hollywood movie released less than six years after the site went live. This movie, while of questionable veracity, went on to gross nearly a quarter of…
Marketing Fundamentals: What you need to know to get started (5 minute read) There’s no doubt about it – we’re living in a customer-focused world, and the businesses that acknowledge this fact and craft their strategy around it are thriving. The internet (and particularly mobile smartphones) has given customers in every sector immense power –…
Billy Graham is famous for being one of the most influential role models of all time. His messages and books have literally reached millions and have influenced thousands of world leaders. He was born on November 7th, 1918, in Charlotte, North Carolina to William and Morrow Graham, the eldest of four children raised on a…
Solid role models are important in business, leadership and life in general. Everyone could benefit from having solid role models, real men and women who lead by example. The book Model Man lays out some straightforward principles as a blueprint for readers. It is also a challenge for people to live a life of purpose…
The simple way to jumpstart your marketing A key mistake that many businesses make is to get too complicated right off the bat with digital marketing. There are so many tools out there today, and so many companies seem to be making use of all of them, all the time. But that’s not actually the…
