Originally created as an online gathering place for Harvard students, Facebook became such a massive touchstone in pop culture that it was made the subject of a $50 million Hollywood movie released less than six years after the site went live.

This movie, while of questionable veracity, went on to gross nearly a quarter of a billion dollars at the box office. Today, Facebook is the world’s most popular social media site and the fourth-most visited website across the globe.

Basically, I’m saying Facebook is kind of a big deal.

But you probably knew that already. The question isn’t whether Facebook is popular. The question is, “Are Facebook Ads worth the money?”

Is Facebook Advertising Worth It?

Put simply: yes. After all, if Facebook advertising didn’t work, companies wouldn’t have spent nearly $70 billion on Facebook ads last year alone. This substantial investment from companies all across the globe is telling in itself.

The reality is that Facebook’s popularity in its own right makes it an attractive place for leveraging your ad spend. Facebook’s user base is massive and its audience stretches across the globe, throughout every generation. But Facebook is more than just a fun social networking site; it’s also got smarts.

Facebook ads help you find the right audience.

One of Facebook’s most appealing assets is the ability to target specific audiences.

Facebook does a whole lot of tracking of its users. Maybe even too much tracking, but all that data it stores allows it to provide business owners with the ability to fine-tune its target audience to an incredible degree.

This targeting also allows you to retarget at will. If you see that your current target audiences aren’t providing the results you expected, you can shift your focus based on hundreds of possible factors. Facebook even lets you target an audience by finding people with relevant similarities to your current customers.

This functionality helps make your ad spend go further. With Facebook’s audience targeting capabilities, you can ensure that your message gets put in front of the right people at the right time, drastically increasing your advertising return on investment.

Facebook gives you precise control over your marketing budget.

Facebook tools allow you to keep a tight rein on your ad dollars. You can create a total budget for your marketing push and set daily limits to make sure you don’t burn through it in the first week.

This control helps you keep track of your performance throughout your entire ad campaign. You can keep a finger on the pulse of your marketing efforts and react to changes on the fly.

Harnessing the Power of Facebook Ads

Advertising on Facebook can be incredibly effective for businesses from every industry but making the most of Facebook’s platform and services is no simple task. Facebook is an incredibly powerful advertising platform for those that know how to make the most of its tools.

At Cardinal, we believe every business deserves to find its audience. We leverage our marketing know-how, helping you make the most of your advertising investment. Get in touch with us to learn more about how Facebook ads can help your business grow.