How Effective are Google Ad Campaigns?

Pretty much everyone knows Google is the world’s number one search engine. Over the past decade, Google has maintained a market share of at least 86%—placing them head, shoulders, and knees above their search engine competition. Google has also proudly sat upon the throne as the world’s most visited website for what seems like an eternity now.

Taking advantage of Google’s popularity can be achieved in two non-mutually exclusive ways: beefing up your website to improve its search engine performance (here are 3 key ways for accomplishing that) and taking advantage of the Google Ads platform.

Is Google Advertising Worth It?

Google’s total 2019 revenue was in excess of $160 billion with roughly 70% of their revenue coming from Google Sites advertising services. Combining Google’s continued number one spot as the most visited website around the world with the massive amount of money companies spend advertising through Google, it’s plain to see that Google’s advertising platform provides organizations with plenty of reasons to continue investing in it.

But what makes Google Ads (formerly known as Google AdWords) such a successful advertising platform aside from their massive audience?

Google Ads Provides Deep Insights

One of the best methods for maximizing advertising return on investment (ROI) is keeping a finger on the pulse of your campaign. The Google Ads platform provides deep insights into the performance of your marketing with detailed breakdowns on stats like keyword performance, click through rate, and conversion rate just to name a few. Equipped with this data, marketers can tweak their campaigns to squeeze out every drop of performance, making the most of their advertising spend.

Google Ads Offers Incredible Control

The Google Ads platform allows you to take control over displaying your ads to an audience that is as specific or general as you want them to be. Control and flexibility is delivered by allowing advertisers a suite of options for targeting their audience such as:

• Keyword Matching – Define specific search terms and serve ads only to people whose searches are exact matches.
• Ad Extensions – Give you more control over what information is displayed when compared to organic search results with the ability to add contact information or direct chat links through extensions.
• Demographic Targeting – Choose who is served your ads based on a vast array of requirements, such as time of day or physical location and even what kind of device on which the user is accessing the internet.

Making the Most of Google Ads

The Google Ads platform is incredibly robust and provides advertisers with access to users on Google sites like Gmail and YouTube in addition to placement on the prime real estate of Google search result pages. The tools made available to advertisers on the Google Ads platform allow them to take control over their campaigns, keeping an eye on how their advertising spend is performing.
At Cardinal, we believe in helping businesses find the audience they deserve, and we put our marketing expertise to work to ensure their advertising dollars are well spent. Get in touch with us to learn more about how Google Ads can help your business grow.