We made it, y’all: 2020 is officially in the rearview mirror. Last year was certainly one for the record books in terms of total levels of bonkersness, but the new year is a chance to reflect, reset, and resolve to do better.
New Year’s resolutions get kind of a bad rap because people often struggle to achieve the goals they set for themselves. And when we fail to achieve our goals, we feel disappointed in ourselves and dejected for having failed. However, the blame doesn’t lie on us for having failed to accomplish our goals. The blame lies on our goals for being ill-defined and unrealistic.
Most people start off the new year with vigor and drive, looking forward to everything that has yet to come. But this can cause us to get over eager when we go to pen down our resolutions for the year. The best New Year’s resolutions are specific, goal-driven, and actually achievable. With that in mind, here are some ideas to help get your marketing New Year’s resolutions list started.
Cut Down on Eating Junk
Cut down on waste by cutting out the junk that isn’t leading to conversions.
When it comes to SEO marketing, it can be incredibly tempting to try and stuff your content full of every keyword that has a chance of landing you relevant leads. But oftentimes this can cause you to stretch yourself and your content too thin. Refocusing your marketing content on topics that you are actually passionate about and relate to your market segment will increase the quality of your content and perform better than a smattering of shallow pieces.
Be consistent with your content marketing and deliver a constant feed to your audience.
One of the best ways to improve your discoverability on search engines and social media is to build an ever-growing library of content. Imagine every company is standing on a stack of their own content and each time you post to a social media channel or add a new piece of content to your site, you are climbing a little higher and becoming that little bit more visible. Each piece of content on its own doesn’t make much of a difference, but the entire body of your marketing work makes all the difference over time.
Try New Things
Don’t be afraid to step outside your comfort zone and try out new approaches.
2020 was a year of massive change. But change always presents opportunities for those who are willing to take some risks. The digital marketing landscape is constantly being reshaped as people discover new ways of connecting with their audience. Try hosting a live virtual event. Or maybe dip your toes into a new social media channel. You won’t know what works until you give it a try, and 2021 will be shaped by people who think creatively and are willing to take risks.
Ask for Help
Leave your pride at the door and don’t be afraid of asking others for help.
Whether you need help getting your nutrition in check or putting your business on the map, there are experts and services ready to help make any facet of your life easier and better—so let them!
At Cardinal, we are well aware of the fact that everyone has their own strengths and weaknesses. That’s why humanity has always made their greatest accomplishments by working together. If you want to launch a digital marketing campaign, start a blog, or maintain a social media presence but you aren’t confident in your skills or knowledge of that space, reach out to someone like us for help.