We help businesses, large and small, to dominate their industries online by implementing a balanced online marketing strategy with an aim to double sales. Our team has been built differently than other businesses and this team has 1000’s of hours of experience with 100’s of different types of businesses…literally from Socks and Septic Tanks all the way to Saas and IT Security.
Paid Digital Advertising
Paid advertising is the single fastest strategy to grow your business quickly! It isn’t an easy path and you will have to view it with a 6 – 12 month mindset. Those first 6 months can seem like an eternity but just like building a skyscraper, lots of work has to happen at the foundational level before you can really start to see the fruits of your labor.
Paid advertising online takes a variety of forms and names. You may see it referred to as PPC or Digital Ad Management or CRO (Conversion Rate Optimization). You will also learn that there are a variety of different platforms you can invest in with your marketing budget.
We actively work with clients in:
Content Writing
Content writing is like building a castle one brick at a time. In the beginning it doesn’t look like much, but for businesses that steady peck away at it will experience a significant competitive advantage. A business that is steadily and consistently blogging will experience higher performance with the search engines as well as more organic traffic to their websites.
There are lots of people that want to write or know that it is a good practice for the business but just don’t know how to do it properly. In fact, most of the people we work with are decent writers in their own right but just have a difficult time sitting down to blog. We are able to help them put that part of their marketing strategy on autopilot, delivering high quality ghostwritten content to them on a regular basis.
Case Studies
Content Marketing Drives Traffic and Improves Conversion
Content marketing allows business leaders to leverage the power of search engines to convert their barren digital outposts into soaring content castles. Using search engine optimization (SEO) techniques, detailed keyword analysis, and value-adding content, Cardinal Marketing turns boring corporate websites into powerful, lead-generating information hubs. This process, much like building a castle, takes time as each content brick is carefully crafted and deliberately placed to bring in traffic and provide prospective customers with valuable, engaging content.
While content marketing doesn’t provide overnight success, it does offer tried and true results when executed properly and given the time and resources necessary as proven by the success of Cardinal’s partners. #BrickByBrick
Cardinal Partner Success Story
Cardinal began its ongoing partnership with a leading US-based IT solutions provider in August of 2017. As a B2B organization, this IT software organization provides services and products to aid companies in their IT efforts – assisting in their digital transformations to maximize operational output and optimize resource management. Their goal, much like Cardinal’s, is to leverage their expertise to help other organizations succeed.
With Cardinal’s help, this IT software organization started a blogging campaign of regular content installments covering important industry topics. Today, their site hosts a trove of educational and engaging blogs that get top search engine placement and provide excellent value to new and returning visitors alike. As their library of content continues to grow, so does the value they provide to visitors and, in turn, their reach for finding new customers. #AnotherBrickInTheWall
Traffic / Conversion Stats:
In the first graph, you can see the relationship between prospects visiting the website and the quantity of articles. As the company posts more blog articles the volume of prospects visiting the website increases steadily over time.
In the graph below, you can see that as the article volume increases, the number of leads increases for the business as well. More articles brought more visitors, which in turn generated more completed lead forms for the sales team.
Digital Advertising Generates New Leads and Boosts Campaigns
Paid digital advertising leverages the reach of massive digital platforms like Facebook, Instagram, and Google to place ads in front of audiences around the globe (or in your backyard). One of the largest advantages of paid advertising is the ability to use the algorithms developed by these digital platforms to place your ads in front of targeted audiences. Cardinal Marketing helps organizations make the most of these services by providing expert guidance for getting marketing campaign planes off the ground and soaring over audiences primed for conversion.
This process, much like an airplane on the runway, takes time for the campaign to reach the proper velocity for takeoff. Once the right speed is achieved, results begin to takeoff. #TakeFlight
Cardinal Partner Success Story
Since 2016, Cardinal has partnered with a US-based premium fitness apparel brand with over 75 years of experience. For decades, they honed their craft and created excellent products while focusing more on a wholesale B2B model.
With Cardinal’s help, this apparel manufacturer launched numerous paid ad campaigns that resulted in massive growth over just a few several months. Through their partnership with Cardinal, they were able to drastically improve the results of their marketing campaigns and launch their business to its highest altitude yet with a continued upward trajectory. #HighFlyin
Actual Results:
Social Media Management